19.1 C
Delhi
Thursday, February 12, 2026

Adidas partners with Ashalata Devi for developing Football talent

Date:

Share post:

New Delhi: Adidas has announced its partnership with captain of Senior Indian Women’s Football Team Loitongbam Ashalata Devi for development of young talent in the country.

Ashalata Devi will work closely with Adidas to engage and inspire the youth and to take the game to the next level.

Loitongbam Ashalata Devi is an Indian professional football player currently who is the captain of both the Indian National Team and the Indian Women’s League side Gokulam Kerala. Devi has been a part of the team that won the South Asian Football Federation Women’s Championship four times in 2012, 2014, 2016, and 2019.

Sharing his views, Sunil Gupta, Senior Director, Brand adidas said, “We are elated to welcome Ashalata into the adidas family. She is paving the path for women in football, and we believe that her winning attitude and passion will inspire the youth and unlock the true potential of Indian football.”

Captain of Senior Indian Women’s Football Team Loitongbam Ashalata Devi said, “I am so excited to join the adidas family. Growing up, I would always dream of associating with an iconic brand like adidas and now that it has happened, I feel truly grateful. I have strived hard to reach where I am today, but this is just the beginning, I want India to become a powerhouse in football worldwide, and I am sure this association will play a pivotal role and inspire and enable me to actualize that dream.”

Related articles

Inception 2026 — The Prestigious Performing Arts Festival of Goa Institute of Management

About Inception: The Performing Arts Society of GIMInception is the esteemed performing arts society of the Goa Institute...

Dragon Deals and Desert Realities: China’s BRI Money Trail Leaves Friends in the Cold

There’s a sharp geopolitical irony unfolding across Eurasia and the Middle East. Two of China’s most vocal strategic...

Inception 2026 – A Spectacular Celebration of Music, Dance, and Performing Arts at GIM

The Goa Institute of Management (GIM) is set to host 'Inception 2026', its flagship annual festival that brings together...

Indian Army Felicitates Kupwara’s Young Hockey Prodigy Hanan Nazir

In a heartwarming gesture of encouragement and pride, the Indian Army felicitated national-level hockey talent Hanan Nazir at...