Key Takeaways
- Landmark Cars signs a dealership agreement with PCA Auto for selling Citroen cars in India.
- The partnership marks the entry of Citroen cars in the Indian market, expanding Group Landmark’s portfolio.
- Landmark Cars aims to achieve profitable growth by going deep in a brand/geography and utilizing its existing infrastructure effectively.
New Delhi: Auto retail firm Landmark Cars has executed a bespoke dealership agreement with PCA Automobiles India Pvt Ltd for sale and after sale business of Citroen car brand.
“This dealership will be a part of M/s Landmark Lifestyle Cars Private Ltd, a wholly owned subsidiary company of Landmark Cars. Citroen will be the 11th brand for Group Landmark, which is known for other brands like Mercedes-Benz, BYD, Kia, Honda, etc,” Landmark Cars said in a statement filed with the stock exchange.
Landmark Cars is one of the leading auto retail companies in India with dealerships for Mercedes-Benz, Honda, Jeep, Volkswagen, BYD, Renault, Mahindra & Mahindra, KIA and MG Motors. Landmark Cars also caters to the commercial vehicle retail business of Ashok Leyland in India, expanding its reach in the automotive industry.
Commenting on the new agreement, Sanjay Thakker, Promoter and Chairman, Landmark Cars said, ““As a company, we are committed to profitable growth by going deep in a brand/ geography by best utilising the existing infrastructure at our disposal. The addition of Citroen brand will enable us in optimizing our existing resources better.”
