Key Takeaways
- Only **X Premium** (Blue) subscribers are eligible for ad revenue on the platform.
- Non‑subscribers will not receive any ad earnings; the money stays with **X**.
- Elon Musk announced the policy in a post on X, emphasizing the subscription‑based model.
San Francisco: Users of social network **Twitter**, currently rebranding to **X**, will be able to receive income from advertising only if they have a paid **X Blue** subscription.
Otherwise, the money will be kept by the company, US Entrepreneur and **Elon Musk** said on Saturday.
“To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber. The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber,” Musk said on Twitter.
This program is available to all users, he added.
The X Blue feature is an opt-in, paid subscription that adds a blue checkmark to the subscriber’s account, as well as offers access to several features, including ability to edit and write longer posts.
In late October 2022, Musk finalized the $44 billion acquisition of Twitter, a US company founded in 2006, and headquartered in San Francisco, California. Twitter Corporation ceased to exist as a separate company as a result of its merger with X Corp. founded by Musk in 2006. In late July, Twitter’s logo was changed from a blue bird to a black-and-white X logo. Musk specified that the new logo symbolized “the imperfections in us all that make us unique.”
