Key Takeaways
- YouTube surpasses 1 bln monthly active podcast viewers
- YouTube is the most frequently used service for listening to podcasts in the US
- YouTube’s mid-roll ad strategy aims to enhance the viewing experience while enabling creators to earn more revenue
- 400 million hours of podcasts are watched monthly on living room devices in the US
San Francisco: YouTube announced on Wednesday that the company has surpassed 1 billion monthly active podcast viewers.
In the United States, YouTube, including YouTube Music, is the most frequently used service for listening to podcasts. Last year, viewers watched over 400 million hours of podcasts monthly on living room devices, the company said.
More and more creators are turning to YouTube to upload videos that complement their audio recordings, giving viewers a new view into their favorite audio content. A medium that began as audio-only has evolved to mean something entirely different, according to the company.
Additionally, YouTube announced that it’s implementing changes to mid-roll ads aimed at enhancing the viewing experience while also enabling creators to possibly earn more revenue.
Beginning May 12, YouTube will place mid-roll ads at appropriate break points in videos, such as pauses and transitions, rather than disrupting videos with an ad in the middle of a conversation or action sequence.
