New Delhi: An ode to her mom, fashion designer Masaba Gupta has collaborated with Neena Gupta to launch ‘Mamma Mia Lush-Matte Lip Cremes’, a range of LoveChild’s six creamy sticks, that glide like butter with a soft-matte finish.
“Lush-Matte Lip Cremes inspired by her mother, comprises of six creamy shades reminiscing Neenaji’s favourite drinks. The lip cremes have a buttery, feather-light texture with an intense color payoff,” a statement said.
Commenting on the new launch, Masaba Gupta, Founder of LoveChild said, “Mom has always been passionate about pulling off bold shades unapologetically. Irrespective of a person’s age! As an ode to her, this Mother’s Day, I wanted my new launch to be all about shades that are inspired by her favourite drinks while also making the lipsticks super hydrating & moisturising! This new launch is not just a lipstick, but is a creme stick!”
“True to all LoveChild products, this range also comes enriched with Cocoa Butter, Hyaluronic Acid and nourishing oils. Priced at Rs 950, the range includes
Masala Chai – Brown Nude, Kapi Martini – Rich Brown, Meetha Jaljeera – Mauve Pink, Gulabi Rum Punch – True Pink, Jamun Cooler – Plum and Kokum Panna – Brick Red,” the statement further said.
The first-time collaborator with LoveChild, Neena said, “Who said bold shades are only for the young? Go all out and let your lips reflect your persona! The six shades in this newly launched range are for all the mothers out there – and for the all the daughters to encourage their moms to be themselves!”
The products are available on the websites of LoveChild and House of Masaba, along with all House of Masaba stores across India. They are also available online on Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, Ajio and Tira.
