New Delhi: Private lender HDFC and luxury car maker JLR from the House of Tatas have signed a Memorandum of Understanding (MoU) for auto financing that will bring host benefits for consumers, such as special financing schemes, exclusive offers/events, and priority services.
“The bank will now be JLR’s preferred vehicle financier,” HDFC Bank said.
By leveraging the combined strengths of both brands, the aim is to provide customers with seamless financing options and a modern luxury car buying experience.
The MoU, which encompasses offerings for the entire range of JLR models, was signed by Rajan Amba – Managing Director JLR India, and Arvind Vohra, Group Head, Retail Assets, HDFC Bank.
The services will be available across all JLR exclusive showrooms and dealerships.
Speaking on the development, Arvind Vohra, Group Head – Retail Assets, HDFC Bank, said, “We are excited about this partnership with an iconic and aspirational automotive brand like JLR. The bank will leverage its robust execution capabilities to offer a seamless customer experience.”
Rajan Amba, Managing Director, JLR India, said, “Our dealer partners are integral to our business, and we are pleased to be able to develop solutions to help them in ease of doing business.”
“Together, we aim to further grow the market and offer our portfolio to an increasing set of clients. To that effect, we are excited to partner with HDFC Bank for this financing program, which will further strengthen the access of our dealer partners to increased working capital. By integrating HDFC Bank’s expertise and extensive reach, we aim to offer our clients a tailored range of financial choices that cater to their individual needs.”
“The coming together of the two organisations will elevate the car buying experience. Customers will now enjoy a host of tangible and intangible benefits,” an HDFC official said.
