Key Takeaways
- The ICC announces the global Trophy Tour ahead of the Champions Trophy 2025, with DP World.
- The Trophy Tour will start in Islamabad, Pakistan, and will be displayed at iconic landmarks such as Daman-e-Koh, Faisal Mosque, and the Pakistan Monument.
- The Trophy Tour will provide special engagement for global fans through dynamic and colourful engagements that speak to the event’s new-look visual identity.
Islamabad: The ICC Men’s Champions Trophy 2025 Trophy Tour delivered with DP World will start in Islamabad, Pakistan on Saturday.
The prestigious silverware will journey across the eight participating nations during the Tour, providing unique experiences for fans.
The popular landmarks where the trophy will be displayed on the opening day of its tour in Islamabad are Daman-e-Koh, Faisal Mosque, and the Pakistan Monument where it will be accompanied by Pakistan cricket icon Shoaib Akhtar.
The ICC Trophy Tour flags off the international tour for the silverware, providing special engagement for global fans through dynamic and colourful engagements that speak to the event’s new-look visual identity.
After Islamabad, the tour will head to iconic cities and venues in Pakistan such as Karachi, Abbottabad, and Taxila before leaving the land of defending champions to embark on an extensive international tour, where it will continue to showcase the vibrant cultures evident across competing nations.
A series of physical and digital engagements traversing iconic destinations, sporting events, and key battles in the international cricket calendar form the Trophy Tour schedule.
Fans will be treated to a content series titled ‘Champion on Tour’ that will document the Trophy Tour’s journey around the world through the unique lens of food, music, and cricket.
Anurag Dahiya, ICC Chief Commercial Officer, expressed his pleasure at the launch of the event.
“We are delighted to launch the Trophy Tour with DP World ahead of the ICC Men’s Champions Trophy, where another action-packed programme of activity is available to fans across the world,” he said.
He went on to describe the experience that awaited fans.
“The silverware, which will be showcased across all participating nations, will allow the sport’s passionate fanbase to enjoy the unforgettable experience of being up close with the iconic trophy,” Dahiya added.
