Key Takeaways
- Mphasis becomes the Digital Consulting Partner for the ICC World Cup, boosting fan‑centric digital services.
- The ICC aims to deliver immersive digital experiences using VR, web3 and cloud technologies.
- The partnership targets tens of millions of cricket fans worldwide, enhancing engagement through the ICC Family platform.
Mumbai: Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, on Thursday announced as the Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023.
Through the collaboration, the International Cricket Council (ICC) will be leveraging Mphasis’ global expertise as it delivers enhanced and innovative digital experiences for cricket fans around the world.
The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being fan first. The Men’s Cricket World Cup will place those fans at the centre of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as VR and web3 to reach new audiences.
At the heart of the ICC’s digital eco‑system is the ICC Family.
It gives tens of millions of fans direct access to exclusive content and experiences.
Finn Bradshaw, ICC Head of Digital added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over the world.”
Nitin Rakesh, Chief Executive Officer, and Managing Director of Mphasis said, ‘We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”
