30.1 C
Delhi
Friday, September 19, 2025

ICC & Mphasis announce strategic digital partnership at ICC Men’s Cricket World Cup

Date:

Share post:

Donate-GC-Razorpay

Mumbai: Mphasis, an Information Technology (IT) solutions provider specializing in cloud and cognitive services, on Thursday announced as the Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023.

Through the collaboration, the International Cricket Council (ICC) will be leveraging Mphasis’ global expertise as it delivers enhanced and innovative digital experiences for cricket fans around the world.

The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being fan first. The Men’s Cricket World Cup will place those fans at the centre of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as VR and web3 to reach new audiences.

At the heart of the ICC’s digital eco-system is the ICC Family which gives tens of millions of fans direct access to exclusive content and experiences.

Finn Bradshaw, ICC Head of Digital added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over the world.”

Nitin Rakesh, Chief Executive Officer, and Managing Director of Mphasis said, ‘We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”

Related articles

The Fractured Geopolitics of the Middle East: How Internal Divisions and External Interventions Are Degrading the Region

Introduction: A Region at War with ItselfThe Middle East and West Asia present a paradox of immense...

America’s $35 Trillion Debt: Crypto Cloud Scam to Reset the Dollar

In the corridors of geopolitical strategy, there are whispers louder than any official announcement, whispers that reveal not...

The American Military in Bangladesh: Quiet Landings, Loud Questions

The quiet arrival of American boots on Bangladeshi soil has raised eyebrows not just in Dhaka but in...

Qatar’s Blood Money: How Doha Bankrolled Hamas and Fueled the October 7 Massacre

 Since 2012, Qatar has positioned itself as Gaza’s saviour while quietly acting as its executioner. The numbers are...