13.1 C
Sunday, December 3, 2023

KKCL partners with BCCI, as ‘Official Sponsor’ of Indian Cricket Team


Share post:


Mumbai: Kewal Kiran Clothing Limited (KKCL), the retail giant which owns brands like Killer, Integriti, Lawmanpg3, Easies and Desi Belle said its flagship brand ‘Killer’, has partnered with BCCI as the Indian cricket team’s ‘Official Sponsor’.

This move will see the brand displayed on the right upper chest of the Team India jersey.

With this partnership, Killer plans to reach out to the millions of fans that are spread across the country as the brand plans for a huge retail expansion. Commenting on the new partnership, Hemant Jain, Joint Managing Director of KKCL, said, ‘It is a matter of immense pride for us to be on the India jersey. As a home grown brand, we are excited to be offered this opportunity to showcase ourselves on one of the most prestigious assets in world sport and we thank our partners at ITW Catalyst for facilitating this partnership with the BCCI. We are looking forward to growing our brand and catering to one of the world’s biggest fan bases. We will be using our network of over 350 stores, 1800 LFS and 4000+ Multi Brand outlets to bring the Indian jersey to the cricket fans.’

KKCL will don the brand Killer logo on Team India’s Kit until May 31,2023.


Please enter your comment!
Please enter your name here

Related articles

Amit Panghal & Shiva Thapa clinch gold at National Boxing Championships

Shillong: Heavy favourites Amit Panghal (51kg) and Shiva Thapa (63.5kg) powered their way to impressive victories as they...

Law & order would be improved in 72 hours if his party voted to power in Bihar : Pappu Yadav

Patna: Patron of Jan Adhikar Party (JAP) Rajesh Ranjan alias Pappu Yadav on Saturday said that law and...

Ayodhya intl. airport phase-1 to be completed by Dec 15: Yogi

Ayodhya (UP): Uttar Pradesh Chief Minister Yogi Adityanath on Saturday said the first phase of construction of Maryada...

Ready to discuss all issues in a structured debate: govt

New Delhi: The BJP-led Central government on Saturday said it was ready for discussions on all issues in...