Twitter introduces ads revenue sharing with content creators

Key Takeaways

  • Twitter now offers ads revenue sharing to creators who meet eligibility criteria.
  • Eligibility requires a subscription to Twitter Blue or Verified Organizations and at least 5 million impressions in the last three months.
  • Qualified creators must have a Stripe account to collect their share of ad revenue.

Washington: Twitter has announced that it would share revenue from ads with content creators, expanding current creator monetization on the platform.

“We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue starting in the replies to their posts,” Twitter said in a statement.

To be eligible for ads revenue sharing, users must subscribe to Twitter Blue or Verified Organizations. They also need at least 5 million impressions on their posts over the past three months and must pass a “human review” for creator monetization standards.

Additionally, creators must link a Stripe account to receive their payments.

In April, Twitter announced an option to monetize accounts, which allows all its users to earn money from their posts. The company owner, Elon Musk, said that all Twitter users can monetize their content by enabling subscriptions to their text, pictures and videos.

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