Key Takeaways
- 54 lakh farmers in UP have become self-reliant through the government’s MPACS membership mega campaign.
- The campaign has provided farmers with crop loans at low interest rates, high-quality seeds and fertilisers, and access to digital payment systems.
- The Yogi government has introduced a QR code-based digital payment system at MPACS, making transactions more transparent.
Lucknow: The Uttar Pradesh government’s MPACS (Multipurpose Primary Agricultural Cooperative Society) membership mega campaign is delivering wide-ranging results in strengthening the cooperative-based rural economy of the state.
Through this campaign, nearly 54 lakh farmers have joined the cooperative framework and moved toward self-reliance. The government’s focus is to connect people with MPACS to ensure affordable financial and agricultural services in rural areas.
Officials on Tuesday said under a special drive by the UP government, farmers were provided crop loans at low interest rates, along with high-quality seeds and fertilisers. This has helped reduce cultivation costs and boost agricultural production.
The campaign has helped integrate the rural economy with the formal banking system by opening 2 lakh new accounts in district cooperative banks, with deposits totaling about Rs 550 crore.
Additionally, Rs 110 crore was mobilised as share capital through member participation, bringing the total flow of funds in the cooperative system to Rs 660 crore. This has enhanced credit availability in villages and eased access to services for small farmers.
To modernise the cooperative framework, the Yogi government has fully digitised the membership process. Digital portals and mobile-based registration facilities have now been introduced for joining MPACS, enabling rural residents to access registration and other services close to home.
For the first time in the country, Chief Minister Yogi Adityanath launched the MPACS membership mega campaign. Conducted in two phases, the first phase began in September 2023 and saw large-scale enrollment of new members.
The second phase was launched in September 2025, further accelerating the campaign.
Strengthening cooperative institutions is a key priority of the Yogi government. A QR code-based digital payment system has been introduced at MPACS. With QR code and UPI-based cashless transactions now in place, payments have become more transparent.
