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ZEE5 Global fortifies US leadership with aggregation of South Asian streaming platforms

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Mumbai: ZEE5 Global, the world’s largest streaming service for South Asian content, has announced a strategic move to aggregate multiple South Asian streaming platforms on its platform with the launch of add-ons in the United States of America.

ZEE5 Global Add-ons was unveiled by Amit Goenka, president, Digital Businesses & Platforms and Ms Archana Anand, chief Business officer, ZEE5 Global, at a mega event in city yesterday (on Tuesday), a press release said here on Wednesday.

It was attended by Bollywood & regional celebrities, industry stalwarts and others.

ZEE5 Global Add-ons will offer subscribers in US a single-window to access their favourite South Asian entertainment platforms on the ZEE5 Global platform itself, with add-ons pricing starting from just USD 1.49 onwards.

With Add-ons, users will now have access to multiple South Asian streaming platforms with just one app, only one login and a single password.

Personalised recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US, the release added.

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