Key Takeaways
- The ZEE5 Global platform now aggregates multiple South Asian streaming services for US audiences.
- Add‑ons start at USD 1.49, providing a cost‑effective way to access Bollywood and regional content.
- Amit Goenka and Archana Anand announced the launch, highlighting personalized recommendations and an ad‑free experience.
Mumbai: ZEE5 Global, the world’s largest streaming service for South Asian content, has announced a strategic move to aggregate multiple South Asian streaming platforms on its platform with the launch of add-ons in the United States of America.
ZEE5 Global Add-ons was unveiled by Amit Goenka, president, Digital Businesses & Platforms and Ms Archana Anand, chief Business officer, ZEE5 Global, at a mega event in city yesterday (on Tuesday), a press release said here on Wednesday.
It was attended by Bollywood & regional celebrities, industry stalwarts and others.
ZEE5 Global Add‑ons will offer US subscribers a single window to access their favourite South Asian entertainment platforms on the ZEE5 Global app.
Pricing starts at just USD 1.49 per month, making premium South Asian content affordable.
Users enjoy a unified experience with one login, one password, and personalized recommendations.
With Add-ons, users will now have access to multiple South Asian streaming platforms with just one app, only one login and a single password.
Personalised recommendations across languages, unified user interface and search across platforms, and an ad-free viewing experience are just some of the other key benefits for consumers in the US, the release added.
